Wait a minute...Facebook and Thinsations? Is there any causal link between these two? Thinsations is targeted towards middle aged mothers who don’t have the time to snack properly because of their hectic schedule. facebook on the other hand, is targeted towards the younger demographic who are tech-savvy and usually have a more rapid metabolism. Instead of going for a treat you crave that may contain a ton of calories, Thinsations tries to satisfy that craving without the negative effects.
Personally, I think this is a great strategy for Thinsations. By targeting a younger demographic, they may be able to instil healthy snacking habits in young adults. By doing this, not only are they increasing sales, but acquiring life-long customers. Facebook is also seen as “cool” in our society today. Being thin and fit is also considered cool in North American society. It seems like Thinsations are trying to become a trend. Obviously by using facebook they would like to increase their word of mouth marketing.
As the older demographic is becoming more familiar with facebook, this strategy will pay dividends. I think Thinsations made a bold move using facebook in their add and hopefully it will pay off.
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