Being a huge supporter of Eminem for the last 12 years, you would think I would be ecstatic to see my favourite musician in a commercial for a huge car company. However, this is not the case. I think this deteriorates both of their brands.
Eminem is arguably the best rapper in the world. Rappers are known for being hip, vulgar, not socially responsible, and loaded with money. Eminem should be associating himself with a more expensive car company and a more expensive car. Being at the top of his industry, it baffles me as to why Eminem would advertise a car that is for middle class, middle aged consumers. Eminem’s target market is not consumers with the monetary resources to even purchase the car he’s advertising. Where is the link between Eminem and Chrysler? Is it only Detroit!? Detroit already has a bad reputation, why add a disgruntled rapper with anger issues to your brand. Stupid!
Chrysler tried to make their brand seem upscale and classy through this commercial. Eminem makes a living off of unclassy remarks and communicating his lack of wealth and maturity as a youth. Unless Chrysler wants a rags to riches story with their car...they need a new spokesperson.
No comments:
Post a Comment