In case you were unaware, Charlie Sheen is the most important issue in North American society at the moment. Is this a testament to how little North Americans care about world issues? Probably...Realistically though, this was a great move on Funnyordie’s part. By the introduction of the segment, “Cooking With Charlie Sheen”, Funnyordie’s website hits and relative clout among websites based on viral content skyrocketed. Funnyordie has never cared what is posted on its website, as long as it is funny and makes people laugh. Although Charlie Sheen is seen as the scum of the universe by some, he’s also known for saying hilariously outlandish statements.
Using Charlie Sheen effectively will greatly build Funnyordie’s brand equity. Not only is Funnyordie showing a video of Charlie Sheen like youtube.com and ebaumsworld.com are doing, but its showing a video of Charlie Sheen that he made specifically for Funnyordie. Every time this video is viewed by an individual from any viral video source, they will be forced to think of Funnyordie because Charlie Sheen is branded to it now. Big Charlie is currently the most popular celebrity on the planet. He is the Allen Iverson or James Harrison of entertainment. Love him or hate him, you’re still talking about him. Funnyordie is working on building brand awareness. The start of brand awareness is word of mouth and people talking about your product. This is what’s happening with Funnyordie.
Overall, I think Funnyordie and creator Will Ferrel are geniuses for teaming up with Charlie Sheen. Not only is it building Charlie Sheen’s brand, but is in turn, building their brand at the same time.
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